For men who like to get creative with their look, the American Crew Acumen Firm Hold Grooming Cream is the ideal styling companion. Able to tame even the unruliest locks, this firm hold cream gives you enough grip to mould your strands into almost any shape. With a low shine finish that adds lots of texture, hair will look natural while staying in place all day long. There’s no need to worry about the product being drying, as it’s packed with moisturising properties and Cranberry extracts that give fibres some much-needed protection. Enriched with the AC ACUMEN™ COMPLEX, the cream gives you a burst of vitamins and antioxidants to ensure hair health for longer.

How to use:

Squeeze a small amount into palms. Rubs hands together and work throughout damp hair. Add product to dry hair if more texture is desired.