$28.00
Light–medium hold with a natural matte finish
Flexible, reworkable formula for all-day styling
Enhances curls while taming frizz and flyaways
Adds natural texture, volume, and separation
Nourishes hair with natural oils and butters
Suitable for all hair types: straight, wavy, curly, fine or thick
Aqua (Water), Glyceryl Rosinate, Glycerin (Veg), Copernicia Cerifera (Carnauba) Cera, Glyceryl Stearate SE, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Kaolin, Bentonite, Ricinus Communis (Castor) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Parfum (Natural Fragrance), Oryza Sativa (Rice) Bran Wax, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Prunus Armeniaca (Apricot) Oil, Benzyl Alcohol, Sodium Stearoyl Lactylate, Cetearyl Alcohol, Xanthan Gum, Salicylic Acid, Cellulose, Sodium Sulfate, Sorbic Acid, Citronellol, Geraniol, Benzyl Benzoate, Limonene, Linalool, Benzyl Cinnamate.
Start with clean, towel-dried or dry hair.
Rub a pea-sized amount between palms.
Distribute through roots for lift, or mid-lengths/ends for curl definition.
Shape with fingers or comb.
Reapply sparingly to refresh hold throughout the day.
Pro Tip: Apply to damp hair, scrunch, and air-dry/diffuse for extra curl definition.
WhatHeWants is a young dynamic company dedicated to providing the finest grooming products for men of style and substance.





