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About Us

An Evolutionary Grooming Store For Men

About Us

WhatHeWants is a young dynamic company dedicated to providing the finest grooming products for men of style and substance.

With so many products in the market catered to the needs of women, WhatHeWants brings together exclusive products from around the world that suit the grooming needs of men in Singapore. Whether in pursuit of the ideal shaving cream, hair product, facial moisturizer or fragrance, a visit to WhatHeWants is in order to discover a carefully selected range of products that reflect modern man's ideals and attitudes towards grooming.

Exclusively available at WhatHeWants is the MenScience range of skincare and acne products from the US, where the products are 100% free of fragrance, dyes and irritants, and deliver the highest performance and quality using professional-grade ingredients. Other exclusive brands to look out for include the Billy Jealousy range of skincare and bodycare products made popular in the US; the Urth range of skincare products using natural ingredients like Ginseng and Rice; the 4VOO range of products which includes antiaging and cover up products specially designed for men, established haircare products from American Crew; and hand-crafted shaving accessories designed by Edwin Jagger, Europe's foremost manufacturer of fine shaving equipment.

WhatHeWants also carries notable brands such as the Labs Series Skincare for Men and Biotherm Homme Skincare products which both offer specific treatment for different skin requirements. A variety of fragrances specially designed for men from popular brands such as Calvin Klein, Prada and DKNY are also available at our retail stores. And the list goes on.

To add yet another ease to your purchasing requirements, WhatHeWants has launched our online store , which boasts of hundreds of products that you can purchase quickly and conveniently from your computer.

WhatHeWants has everything a man wants from head to toe to look and feel good. We currently have 2 outlets and they are located at:

The Cathay                                                   Orchard Central
2 Handy Road, #01-06                                  181 Orchard Road, #03-30
Singapore 229233                                         Singapore 238896

Opening Hours:
Sun to Thurs: 12pm - 10pm                           Sun to Thurs: 11am - 9pm
Fri and Sat: 12pm - 10.30pm                         Fri and Sat: 11am - 9.30pm

Tel: 6738 6903                                             Tel: 6634 0386